BGCA, Gillette partner on social and emotional development programming focused on male youth.
For over 115 years, Gillette has dedicated itself to grooming the next generation of men. In early 2019, the company took its legacy commitment in a modern direction and committed as a brand to help nonprofit organizations develop impactful programs to support men of all ages. Boys & Girls Clubs of America is their first partner in this effort, extending Gillette’s long-standing support of Boys & Girls Clubs in the Boston area.
The three-year national partnership includes a 1-year study by BGCA to better understand the best ways to support social and emotional development among young males. Based on this learning, four new social and emotional development resources will be developed to engage male Club members in discussions and activities that reinforce positive behavior. Gillette’s support will also provide Club staff with training to enhance their social and emotional development skills and help determine the next iteration of programming for male Club members. The company will make annual donations to 20 Clubs to be used for programming focused on positive social and emotional development.