Triple Play: A Game Plan for Mind, Body and Soul

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Joe LamondJoe Lamond

East Aurora, New York

Music Executive

Growing up in the Boys & Girls Club of East Aurora, N.Y., young Joe Lamond always had music in mind – and he made it his career. In 2001, Joe became president & CEO of NAMM, the international music products association, a nonprofit representing the interests of more than 9,000 retailers, manufacturers, wholesalers and distributors of musical products worldwide. NAMM’s mission is to unify and strengthen the music products industry and increase the number of active music makers. Bringing music to others has always been dear to Joe’s heart. He’s sponsored a number of innovative programs for young people, including MusicMakers, the first-ever national Club curriculum for after-school music education, created by NAMM and BGCA.